Before you can fix a shop, you have to be able to see it. The Etsy Product Tool is the tracking half of the Etsy Seller Toolkit: eight tabs holding your shops, your listings, and the shops you measure yourself against — all on one product list, so a change in one place moves the numbers in the others.
One row per listing
My Products takes one row per Etsy listing: the title, the description, the price, the inventory, and how long it has been live. Fill in My Shops first — the Shop dropdown reads its list from there, so nothing lines up until it has a row.
Rivals, measured honestly
Competitor Shops and Competitor Products hold the shops and listings you benchmark against, each matched to one of yours. This is where the tool earns its keep: it converts a competitor’s views, reviews, and favorites into a per-month figure using that listing’s age.
That matters more than it sounds. A four-year-old listing with 225,737 views is not beating your two-month-old one by as much as the raw number suggests — it is doing about 4,907 a month. Raw totals reward whoever listed first. Dividing by age is what makes two listings comparable.
Some of those columns are easier to fill with data from an Etsy research service, and they are marked with an amber band. They are optional — everything that doesn’t depend on them still works.
What it deliberately doesn’t do
This is the tracking tier, and it is narrow on purpose. It does not work out Etsy’s fees or your profit — that is the Etsy Pricing Tool. It does not score tags — that is the Etsy SEO Tool. It does not import your statement — that is the Etsy Financial Tool. All four live together in the Etsy Seller Toolkit.
Excel or Google Sheets, your choice
It runs the same way in Excel on Windows, Excel on a Mac, Google Sheets, and LibreOffice — every formula uses functions all of them share. The download includes a one-click link to your own native Google Sheet copy: choose Make a copy and the whole workbook lands in your Drive, formulas and all. Not a lossy import of a spreadsheet file — a real Sheet.
Nothing is locked. The formulas are visible, the settings are exposed, and there is no subscription. Own it, don’t rent it.
This tier tracks; it doesn’t do the fee or tag math. The free Etsy Fee & Tag Checker does both for a single listing — no signup — and the Etsy Pricing Tool and Etsy SEO Tool do them for your whole shop.
Ardent Workshop is not affiliated with, endorsed by, or sponsored by Etsy, Inc. Figures shown come from a fictional example shop and are illustrative — nothing here is tax, accounting, or financial advice.
