Free tool · for photographers & videographers
Session & Package Pricing Calculator
It's easy to know your gear to the penny and still never pin down what an hour of your work costs — the one number that's the floor under every package. This free calculator prices a single package from real cost: enter your cost per hour, the shoot, editing, and prep hours, the direct costs, and a target margin, and it returns a recommended price and the effective hourly you'd actually earn. Use it right here in your browser, or download the spreadsheet to keep.
Session & Package Pricing Calculator
Effective rate: $93 / hour of your time
Your cost per hour already covers overhead and the salary you set, so the margin on top is real profit. Compare the effective hourly across packages — the highest price isn't always the best hourly. Pre-filled with an example; replace it with your own. (Illustrative — not licensed financial, accounting, or tax advice.)
Take it with you — free, no signup
Direct download. No email, no account — just the files.
What it does
- Prices one package from your cost per hour, the real hours it takes, its direct costs, and a target margin.
- Counts the editing and prep time, not just the shoot — the time that's easy to leave out of a price.
- Shows the effective hourly rate, so you can tell which packages actually pay before you publish a price.
- Runs entirely in your browser — nothing is sent anywhere, and nothing is saved.
Own it, don't rent it
Want the whole studio, not just one price?
This free tool prices one package. The full workbook runs the whole studio — a Cost of Doing Business tab that feeds every price, a Package Pricing builder for all your offerings, a booking calendar with deposits and balances, a per-shoot profitability log, and a dashboard, in one connected spreadsheet (Excel, Google Sheets, or LibreOffice) plus four guides.
A one-time purchase you keep and reuse on every booking — the structured workbook between a blank spreadsheet and a rented monthly studio app.
A business reference, not licensed tax, accounting, or legal advice. Every figure is illustrative — your own numbers and your local rules make it real. Free to use; please don't resell or redistribute.