Writing the newsletter is the part that never gets done. Not because you can’t write — because you sit down to email your list and have no idea what to say when there’s no sale on.
This is the fix: a full year of newsletters, so you never face a blank page again. Open the theme you need, swap the [bracketed] blanks for your own details, and send.
What’s inside — a 6-email welcome series + 52 themes across 6 sections:
- ✦ The welcome series (6) — the automated emails every new subscriber gets: welcome, your story, a few favorites, behind the scenes, what to expect, a little gift
- ✦ Behind the scenes & studio stories (9) — a day in the studio, a happy accident, the story behind your shop name
- ✦ Product spotlights & new arrivals (9) — bestsellers, hidden gems, new arrivals, styled three ways
- ✦ Teach, tips & how-to (9) — care guides, buyer’s guides, myth-vs-truth, friendly FAQs
- ✦ Connection & community (8) — thank-yous, ask-me-anything, what you’re loving lately, a reader survey
- ✦ Seasonal & celebrations (9) — a fresh start, the gift-giving season, a quiet year-end thank-you
- ✦ Offers, launches & sales (8) — subscriber-only treats, a sale open & close, early access, a flash sale, a restock
Every newsletter includes:
- 3 subject-line options to pick from (or A/B test)
- A preheader / preview line
- A ready-to-edit body with fill-in-the-blank fields
- A note on when to send it and how to make it your own
Evergreen — use it any year: Nothing is tied to a calendar, so the same 52 themes work this year and the next. Send weekly (all 52), every other week (about 26), or monthly (a multi-year library). The included guide shows you exactly how to map them onto your weeks.
Four formats so it works with whatever you use:
- 📄 Plain text (.txt) — perfect for one-to-one emails
- 💻 Branded HTML (.html) — designed, mobile-friendly emails you paste into your platform
- 📝 Editable Word (.docx) + a print-ready PDF library
Plus a bonus Start Here guide: how to set up your welcome series, what to write about, spreading 52 themes across any cadence, subject lines that get opened, and the plain-English legal basics — so the collection teaches as well as it serves.
Works alongside Etsy, Shopify, Mailchimp, Flodesk, Klaviyo, and more — anywhere you send email.
Instant digital download. Nothing ships. Files are yours to use in your own business forever.
Created with AI assistance under Ardent Workshop’s creative direction, then reviewed and edited before release. Every template is an editable starting point you make your own.
