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Free tool · for makers with a mailing list

Maker’s Newsletter Starter

A mailing list is the one audience you own, and it’s usually the one that goes quiet longest, because “write the newsletter” never beats making the thing. This free starter hands you the first month: the welcome email every new subscriber should get, and a balanced four weeks after it.

Take it with you — free, no signup

Hosted free on Ardent Seller, our software for makers. No email, no account — the download is right there on the page.

What it does

  • The welcome email every new subscriber should get — set it once as an automation and it greets every newcomer for you.
  • A balanced four-week starter month: a behind-the-scenes studio story, a useful teaching email, a soft product spotlight, and one subscriber-only offer.
  • Three subject-line options for every send — pick curiosity, clarity or warmth instead of staring at an empty subject field.
  • A preheader and a complete plain-text body for each, written in a warm, human voice — no “Dear valued customer”.
  • Every merge field highlighted, plus a “make it yours” tip, so a newsletter never reads like a template.

Own it, don't rent it

Want the whole year written?

This free starter is five emails. The Maker’s Newsletter Year is fifty-two — a full year of newsletters in the same voice, with the seasonal sends that actually move product written for you, a rhythm that keeps the list warm without burning it out, and the subject lines, preheaders and merge fields on every one.

A one-time purchase you keep and reuse — the owned newsletter plan between a blank compose window and paying a copywriter per send.

Marketing copy for your own shop. Email rules — consent, unsubscribe links, sender identification — are set where you and your subscribers live and are yours to comply with. No open, click or sales result is promised. Hosted free on Ardent Seller, our software for makers. Free to use; please don’t resell or redistribute.