Writing the email is the part that never gets done. You’re busy making, packing, and shipping — and the “I should email my list” voice loses every time.
This is the fix: 100 professionally written email templates for the real moments of a handmade business. Open the one you need, swap the [bracketed] blanks for your own details, and send. No blank page, no second-guessing the wording.
What’s inside — 100 templates across 7 sections:
- ✦ Product launches & new collections (15) — teasers, early access, launch day, restocks, sell-out waitlists
- ✦ Abandoned cart & browse recovery (12) — the gentle 3-email sequence that wins back almost-sales
- ✦ Post-purchase & reviews (15) — confirmations, shipping notices, review requests, reorder nudges
- ✦ Customer service (20) — lost packages, delays, damage, refunds, returns, allergy questions, custom-order hiccups
- ✦ Wholesale & stockist outreach (14) — cold pitches, follow-ups, line sheets, terms, reorders
- ✦ Review responses (12) — graceful public replies and warm private outreach, including the hard ones
- ✦ Seasonal blasts (12) — Black Friday through New Year, Valentine’s through back-to-school
Every template includes:
- 3 subject-line options to pick from (or A/B test)
- A preheader / preview line
- A ready-to-edit body with fill-in-the-blank fields
- A note on when to send it and how to make it your own
Three formats so it works with whatever you use:
- 📄 Plain text (.txt) — perfect for one-to-one emails
- 💻 Branded HTML (.html) — designed, mobile-friendly emails you paste into your platform
- 📝 Editable Word (.docx) + a print-ready PDF library
Plus a bonus Start Here guide (~20 pages): subject lines that get opened, when to send, plain-text vs. HTML, and the plain-English legal basics — so the library teaches as well as it serves.
Works alongside Etsy, Shopify, Mailchimp, Flodesk, Klaviyo, and more — anywhere you send email.
Instant digital download. Nothing ships. Files are yours to use in your own business forever.
