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Etsy Listing Optimization Kit — Keywords, Titles, Tags, Photos & a 30-Day Plan

The complete kit to rework your Etsy listings — 200 keywords, 12 title formulas, a 13-point checklist, a 10-shot photo plan & a 30-day plan. PDF + Excel. Get found, get chosen.

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What you'll love

  • A 200-keyword worksheet (Excel) — scored and auto-ranked across 10 crafts
  • 12 reusable title formulas + 60 ready-to-adapt titles for the search bar
  • A 13-point listing checklist — score any listing 0–13 and fix the weak spots first
  • 12 paste-and-customize description templates that convert
  • A 10-shot photo plan — a job for all 10 slots, by craft
  • An A-B test tracker + a 30-day rework calendar (3 listings/day, ~75 listings)
  • A Start Here guide on how Etsy search actually works
  • PDF guides + a working Excel workbook · evergreen · instant download
  • Honest — a best-practice process, not a ranking guarantee — and not affiliated with Etsy

Stop running your business across six spreadsheets

Most Etsy advice is a pile of tips with no order to it: fix your title, add more tags, take better photos, lower your price. All true, all overwhelming, and impossible to do across a whole shop one tip at a time. So nothing gets finished, and the shop stays stuck.

This kit replaces the pile with a sequence. Build a keyword bank once, then rework your listings in priority order — three a day — scoring each one against the same 13-point checklist and tracking what actually moves the needle. At the end you have an optimized shop and a repeatable formula for every listing you make next.

What’s inside:

  • A 200-keyword worksheet (Excel) across 10 crafts — score each keyword and the sheet ranks your best terms automatically; add your own and star your top picks
  • 12 title formulas with worked examples + 60 ready-to-adapt titles (six per craft)
  • The 13-point listing checklist — title, first 40 characters, tags, photos, alt text, description, FAQs, sections, policies, processing, shipping, returns, video — scored for you in Excel
  • 12 description templates — gifts, custom orders, digital downloads, and more
  • A 10-shot photo plan — a job for all 10 photo slots, with what to feature for your craft
  • An A-B test tracker + a 30-day rework calendar (three listings a day, ~75 listings)
  • A Start Here strategy guide — how Etsy search really works, and how to put the whole kit to work

Two ways to work it: a working Excel workbook (with the scoring math built in) plus print-ready PDF guides, and copy-paste text files that drop titles and descriptions straight into Etsy.

Works for every craft: jewelry, candles, soap & bath, ceramics, apparel & textiles, art & prints, leather, paper & stationery, home décor & woodworking, and digital downloads.

Evergreen — use it any year: nothing is tied to a date; the 30-day plan uses “Day 1…Day 30,” so you can start anytime and it never goes out of date.

Instant digital download. Nothing ships. The files are yours to use in your own business.

Created with AI assistance under Ardent Workshop’s creative direction, then reviewed and edited before release. This kit is a set of documented best practices and a repeatable process — not a guarantee of rankings, traffic, or sales. Etsy’s search algorithm is proprietary and changes; apply it, measure your own numbers, and keep what works. Not affiliated with or endorsed by Etsy, Inc.

See it in action

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Built to last

  • Intuitive and straightforward design
  • Employs software best practices
  • Delivered as a blank Excel template — customize and populate with your data
  • Free updates — send us a message to be notified of updates when they are available
  • Completely customizable — add rows and columns, rename headings (unlock with provided password)

Compatibility & terms

Unless otherwise specified, this digital product is designed to work in the current version of Microsoft Excel or Microsoft 365 . It is not guaranteed to work in any other application.

This digital product is copyrighted. It is intended for personal use only. It is strictly prohibited to reproduce, resell or share this product, in part or in full, with or without modifications. No refunds, exchanges, or cancellations. Given this is a digital product, no physical product will be delivered.

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Instant download · Free lifetime updates · Personal use license

$12.95 USD
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