Free tool · for Etsy sellers
Etsy Listing Starter
Most advice about Etsy listings is either vague or a course. This free PDF takes one listing and walks it through the four things that actually move it: score it honestly, rewrite the title, sharpen the keywords, and make every photo slot earn its place.
Take it with you — free, no signup
Hosted free on Ardent Seller, our software for makers. No email, no account — the download is right there on the page.
What it does
- The full 13-point listing checklist — score any listing out of 13 across title, first 40 characters, tags, photos, alt text and description.
- Three of the twelve title formulas — the buyer-intent lead, the gift-occasion angle and the problem-solution — each with a worked before-and-after.
- A sample of the 200-keyword worksheet for jewelry and candles, with the type, best placement and why each keyword works.
- The 10-shot photo framework that gives each of Etsy’s ten photo slots a job, so your gallery answers a buyer’s questions in order.
- A plain explanation of why the first 40 characters of a title carry more weight than the rest of it.
Own it, don't rent it
Want to rework the whole shop?
This free starter fixes one listing. The full kit is the system for a whole shop — all twelve title formulas, the complete 200-keyword worksheet, the 10-shot photo framework in full, a description skeleton that converts, and a 30-day plan that works through your listings in an order that actually gets finished.
A one-time purchase you keep and rerun whenever you add listings — the owned system between guessing at keywords and paying monthly for an SEO tool.
A marketing reference, not affiliated with or endorsed by Etsy. Search behaviour and marketplace rules change constantly, and no ranking, traffic or sales result is promised. Hosted free on Ardent Seller, our software for makers. Free to use; please don’t resell or redistribute.