Selling wholesale is one of the most reliable ways to grow a handmade business: bigger orders, repeat reorders, and your work in stores that already have customers. But most makers freeze at the same place — the actual outreach. Who do you email? What do you say? What if they say no, or never reply?
This kit turns wholesale from a guessing game into a system. Find the right stores and score them for fit, send a sequence personalized to each shop, work a polite follow-up rhythm, answer the objections every buyer raises, and turn a first order into a standing account — with the templates and trackers for each step.
What’s inside:
- ✦ 5 cold-outreach email sequences (16 emails with subject lines) — the cold opener, the sample-led pitch, re-warming a quiet lead, the post-show follow-up, and the reorder/nurture
- ✦ A follow-up calendar — the Day 0 → Day 21 rhythm that lands deals on the second, third, and fourth touch
- ✦ A buyer prospect tracker (Excel & Google Sheets) — score each store’s fit, set its stage, and never lose a lead
- ✦ A 10-objection rejection playbook — “too expensive,” “not taking new vendors,” “can we do consignment,” “we need Net 60,” and more — what each means, how to answer, and the trap to avoid, with a log
- ✦ A trade-show & market prep kit — a phased checklist (before, booth, during, after) plus a grab-and-go booth kit
- ✦ A line-sheet + wholesale-terms primer — the one document every buyer asks for, a plain-English glossary, and a fillable line sheet in the workbook
- ✦ A Start Here strategy guide — pricing for wholesale, finding the right buyers, and how to land accounts
It opens on a worked example. The four working tabs ship pre-filled with one maker’s wholesale push — six prospects scored and staged, the touches that got them there, the three objections that came back, and the line sheet those buyers were sent. The same shops run through every tab, so you can see how they feed each other before you type anything; select the example rows and delete them when you’re ready.
Excel or Google Sheets — both are ready. The workbook ships as an .xlsx that works natively in Excel and LibreOffice Calc, and as a ready-made Google Sheet. There’s no importing and no fixing up — the bundle includes a one-click “Make a copy” link that drops a private, fully working copy into your Google Drive, all five tabs, every dropdown, and the line sheet’s automatic margin column included.
Two ways to work it: five print-ready PDF guides plus the working workbook (with a fillable line sheet whose margin fills in for you), and copy-paste text files that drop the email sequences straight into your inbox.
Works for every craft: candles, soap & bath, jewelry, ceramics, apparel & textiles, art & prints, leather, paper goods, home décor & woodworking, and food & specialty makers.
Evergreen — use it any year: nothing is tied to a date; the follow-up calendar uses “Day 1…Day 21,” so you can start anytime and it never goes out of date.
Instant digital download. Nothing ships. The files are yours to use in your own business.
Created with AI assistance under Ardent Workshop’s creative direction, then reviewed and edited before release. This kit is a set of professional templates and a repeatable process — not a guarantee of replies, orders, or accounts. Wholesale is relationship selling; the terms and pricing examples are illustrative, not legal, tax, or financial advice. Set your own prices, terms, and minimums.
