Free tool · for makers going wholesale
Wholesale Outreach Starter
Most wholesale outreach dies after one unanswered email, because nobody plans the second, third and fourth. This free PDF walks one pitch the whole way: the opener, the rhythm that follows it, and what to say when a buyer pushes back.
Take it with you — free, no signup
Hosted free on Ardent Seller, our software for makers. No email, no account — the download is right there on the page.
What it does
- The complete cold-opener sequence — four ready-to-send emails: the opener, the gentle bump, the value-add, and the gracious close.
- The follow-up rhythm behind it — a Day 0, Day 4, Day 11, Day 21 cadence, because replies usually land on the second, third and fourth touch rather than the first.
- Three of the objections buyers actually raise — “your prices are too high”, “we’re not taking new vendors”, and the silent no — with what each one really means and how to answer it.
- A simple buyer pipeline — the stages a prospect moves through, and how to score a store for fit out of 5 before you invest effort in it.
- Written for a maker approaching independent shops, not a sales team with a CRM.
Own it, don't rent it
Want the tracker and line sheet?
This free starter runs one pitch. The full system runs a wholesale channel — the complete email sequences, all ten objections answered, a buyer tracker that keeps a pipeline of stores moving, a line-sheet template buyers can actually order from, and the trade-show follow-up that usually gets skipped.
A one-time purchase you keep as the stockist list grows — the owned system between one hopeful email and a pipeline you actually work.
Sales templates for your own business. No reply, meeting or order is promised — wholesale outcomes depend on your product, price and fit with each store. Wholesale terms and any agreement you sign are yours to review. Hosted free on Ardent Seller, our software for makers. Free to use; please don’t resell or redistribute.