Free tool · for content creators & influencers
Brand-Deal Rate Calculator
Stop pricing sponsorships on a feeling. This free calculator prices one brand deal from the number that actually matters — your reach. Enter your average views per post, a floor CPM (the least you'll accept per 1,000 views), how many posts the deal includes, and the usage and exclusivity the brand wants, and it returns a suggested deal fee, the effective rate per post, and the effective CPM the fee works out to — so you know whether an offer clears your floor before you reply. Use it right here in your browser, or download the starter spreadsheet to keep.
Brand-Deal Rate Calculator
Example shown — edit any field$1,300 per post · $32.50 effective CPM
This prices one deal. It doesn't build a rate card across every deliverable, track a pipeline or deliverables, roll up your income, or set aside taxes (the full workbook does), and nothing is saved. Pre-filled with an example — replace it with your own. Every figure is illustrative; a business reference, not financial, accounting, or tax advice.
Take it with you — free, no signup
Direct download. No email, no account — just the files.
What it does
- Prices one deal from reach × a floor CPM, then adds the usage and exclusivity a flat fee always forgets.
- Shows the suggested fee, the effective rate per post, and the effective CPM — so you can check any offer against your floor.
- Anchors your rate to your own analytics, not a number a bigger creator once mentioned.
- Runs entirely in your browser — nothing is sent anywhere, and nothing is saved.
Own it, don't rent it
Want to price and track every deal, not just one?
This free tool prices one deal. The full workbook builds a rate card across every deliverable, prices whole deals with usage and exclusivity to an effective CPM, tracks every deal pitch-to-paid, keeps a deliverables-and-deadline tracker, shows what each deal really earned per view and per hour, and sets aside your taxes — an 8-tab workbook you keep (Excel, Google Sheets, or LibreOffice) plus guides.
A one-time purchase you keep and reuse across every brand deal — the structured workbook between a blank spreadsheet and a rented monthly influencer-management app.
A business reference, not financial, accounting, tax, or legal advice. Every figure is illustrative — reach, CPMs, and usage rates vary widely by niche, platform, and audience, so enter your own. Not affiliated with or endorsed by any social platform, brand, or agency. Free to use; please don't resell or redistribute.