The signs are the last thing you make and the first thing anyone reads
Your work is finished, the table is booked, and at eleven o’clock the night before you are writing prices on scraps of card with a ballpoint. Everyone who sells at a market has had that night. The signs decide whether a shopper walks up or walks past, whether they ask the price or guess it, and whether the multi-buy offer you meant to run actually earns you anything.
The sign files sold for booths are usually a template link — as far as their listings describe, one design at a time, opened in an account and printed on its own page. Thirteen pieces means thirteen downloads, thirteen sheets and thirteen sets of scissors work, and if the plan you signed up for changes, the file you paid for can stop opening.
This is a kit, not a file. Thirteen sign and card types, four print skins, a calculator that works out the number on the offer sign, and a plan for the day — and every editable piece is a self-contained PDF that opens in any free reader, offline, and stays on your drive.
One cut-and-fold grid, so the whole table prints in one pass
Every piece in the kit is a whole number of 3.5 x 2 in cells on the same 2 x 4 block — eight cells to a sheet. A small price card is one cell. A large tented price card or a multi-buy offer sign is two. The custom-order inquiry slip is two stacked. The table header poster fills the block, and folds into its own A-frame easel back.
Because the geometry is shared, the trim marks are shared. You print the sheets you want, cut down the same lines on all of them, fold on the scored lines, and a table’s worth of signage comes off one cutting session instead of thirteen. The same 2 x 4 block is proven on US Letter and A4 — only the margins move, so both editions cut on the same marks.
Eight of the thirteen types are tent cards, and each one carries a maker side on the reverse: your cost to make it, the level you restock at, the line you meant to say when someone picks it up. It prints inverted, so it lands the right way up the moment the folded card stands.
The kit computes the number you put on the sign
“3 for $75” is easy to print and hard to defend. The Offer, Bundle & Takings Calculator is a fillable PDF with 97 form fields, 45 of which work themselves out as you type.
Enter the single-item price, the bundle quantity and the bundle price, and the ladder returns what the bundle would have cost bought singly, what the customer saves, what each piece then earns you, the discount as a percentage, the gross profit per bundle, and how many bundles pay for the stall. A second page sets three offer shapes side by side — you name each one and type what it charges — then computes the gross profit each keeps, ranks them, and names the winner in a sentence.
A third page closes the day. The pack-down reconciliation is a 10-row count grid: what you counted out of the crate, what you counted back in, and what the takings say you sold, with the variance computed and signed. The booth-day file prints the same count as a 14-row slip you fill in by hand at the crate, while the day is still fresh. A piece that is in neither the crate nor the till is worth finding in the parking lot, not three markets from now.
Booth day, in order — including the half that usually gets skipped
Most booth guidance stops the moment the doors open. This one keeps going.
The table plan is drawn to scale for a six-foot table and assigns each of the thirteen pieces a place across five zones, so the pricing sits where a hand reaches and the payment sign sits where a phone comes out. Twenty set-up steps run in order — structure before stock, stock before signs, signs before the cash box, and a last look from the customer’s side of the table. Then the pack-down count that turns a day into a number you can use.
Four skins, including the one for the morning the ink runs out
The same thirteen pieces come in four looks over the same layout: Harvest, Botanical, Ink & Kraft, and a Mono Low-Ink set with no floods and no washes, for plain paper and for the Friday night the color cartridge gives up. Thirteen imposed sheets in each skin, 52 in all. Pick one and stay with it for the whole table — a matched table reads as a business.
Every sheet prints a 100 mm / 4 in calibration rule at its foot, next to a plain instruction to print at actual size rather than fit to page. Measure the rule once against a tape, and a mis-scaled print is caught before the scissors instead of after.
What is not in here
This is signage on the table. It is not packaging inserts and not thank-you cards — the Maker’s Care Cards & Packaging Inserts Pack covers what goes in the box. No QR code is generated for you: the scan-to-pay sign prints a framed blank where you paste or draw your own payment app’s code. And every price, cost and figure in the worked example is invented — an illustration of the method, never a benchmark.
Try the free version first
The Booth Price-Card Set is free and ungated — no email, no signup. It carries the three price-card sizes out of this kit in the Harvest skin, each shown filled in for an invented maker and then blank and ready to print and cut, with the same printed calibration rule so it prints at true size. What it does not carry is the shared cut-and-fold grid the other ten designs are imposed on, the calculator, or booth day.
Own it, don’t rent it
There is no account to create, no plan to keep current, and no template link that can stop working. Fourteen PDFs, 198 pages, one 3.14 MB download, yours to print again next season and the season after that.
Two free tools that sit either side of this one
Neither covers signage on the table, and neither is part of this download — but both are free, and both pair with a market day:
- Care Cards & Packaging Inserts Starter (opens in new tab) — five print-ready inserts for what goes in the package.
- Craft Show Prep and Profit Tracker (opens in new tab) — planning the show and totting it up afterwards.
When the booth becomes a business with stock, recipes and a sales history behind it, Ardent Seller (opens in new tab) is the software that takes over from a folder of PDFs.
